It's further proof of ordsprog

It's further proof of traditional media reaching beyond the living room. The mobile device world will only become more prolific.

Although these are early days in mobile media, the aggressive efforts in mobile by Yahoo and AOL are paying off. But it is a close race, and as traditional media brands put more muscle into their mobile businesses, we expect that the market will shift.

We have been thrilled with the response to our public beta and the feedback we've received from our customers. While Microsoft Windows Mobile is the first handheld and mobile phone platform that Sling Media is supporting, we are committed to expanding support for other mobile device platforms in the future.

Blake Krikorian

Mobile entertainment is, without a doubt, the future of the phone. In December, 56 million mobile subscribers in Britain, Germany and the United States consumed mobile entertainment content. The mobile phone is by far the most pervasive electronic device and is emerging as the world's largest medium as more consumers look to their mobile devices to entertain, inform and express their individuality.

Microsoft cannot afford to lose [the] battle in the living room to the likes of Apple, long rumored to be working on a media 'convergence' device. And the delay in Vista, once again, leaves the door open longer than it needs to.

Pex Tufvesson created the music program Noisetracker. What it means is Eclipse now gets to expand its footprint beyond the traditional computing environment, and it gets to reach out to the mobile device.

I might capture all this on my mobile device but want to view it on my big screen TV. The important thing that the internet brought about is that we're becoming our own programmers - we get what we want. We're taking that paradigm shift and putting it on the TV or on the mobile device. That's very powerful.

We are focused on changing the economics of mobile email adoption with Nokia Business Center. As the leading mobile phone manufacturer in the world, we have the distinct advantage of being able to make a great mobile business device that can be used to make phone calls, do email, or use other applications. Considering 70 percent of people who use popular email devices also carry a mobile phone, the opportunity for us to provide one device and solution that perfectly addresses both the voice and data experiences is tremendous. In the current landscape, many industry players are going after a slice of the potential mobile email market. Nokia is going after the full 650 million corporate email inboxes. We want to knock down the barriers to mobilizing the entire corporate email market.

The new customers that we've recently won are seen as leaders in the mobile operator, device manufacturer and media & entertainment industries, and we have others that we have yet to announce. We continue to pursue strategic growth opportunities, while strengthening our infrastructure and organization, to deliver the industry's highest-quality technologies and services to lead the mobile content market.

We fit in between traditional media and word of mouth media. We're that in-between world that's the best of both worlds.

Harnessing mobile media technology will be the automotive industry's most important marketing challenge -- and opportunity -- in the next decade. Generation Y is tuning out traditional advertising, and watching what they want, when they want. Creating breakthrough content and developing relationships with customers through emerging media technologies will separate the winners from the losers in the next five years.

Consumers' willingness to pay for mobile media presents a substantial market opportunity for converged digital media services. Companies that are developing digital media distribution businesses could see real profit from a sound mobile music strategy.

Consumers are generally deterred when it comes to adopting the latest integrated mobile devices due to concerns of obsolescence. As integrated mobile devices become more complex, a significant time lag can persist before the trajectory of growth accelerates. But digital music, video, and web browsing wrapped in an iconic device, may help mobile device makers grab a greater share of an individual's disposable income previously allocated to other consumer electronics.

We anticipate that there will be a long-term sustainable demand for mobile telephony in the fast growing Indian market. In fact, we estimate that India will become the world's second biggest mobile device market when measured by volumes in year 2010.

Advertisers could care less about the media as long as it works. They have a budget and they want to reach people. But these are seismic changes in terms of traditional media being able to maintain their growth rates. Most of the traditional media are public companies under tremendous pressure to increase growth year after year.

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