I think an agency ordsprog

en I think an agency has to have time to build a relationship with a client to do their best work. It may be all right for strategic hot shops to work on projects or even creative agencies, but media agencies really have to get to know a client's business.

en We're thrilled to have been awarded the business for this leading AAA club. This is a very strategic win for us as AAA fits squarely into the criteria we set out for new business opportunities. Not only does the relationship give us the opportunity to help create innovative work that will help expand a great brand, but the chance to work with a smart, forward thinking and passionate client.

en Most agencies run scared, most of the time... Frightened people are powerless to produce good advertising...If I were a client, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.
  David Ogilvy

en Many agencies pick one marquee client to pin their award hopes on and use the old standby 'it's about quality not quantity' to excuse why they haven't won more awards. Our attitude is why not submit as much of our brilliant creative work as possible and see how we compare to the biggest names in the industry. The fact is, we are dominating these awards, and it's just the beginning.

en The firm doesn't start work without a purchase order. Work gets done with a clear plan at the outset of the campaign. It has compelled both the state agencies and ad agency to do business with more forethought and with more attention to incremental costs along the way.

en Because of its strong security, easy deployment, and client lockdown capabilities, Odyssey Client has always been the 802.1X supplicant of choice for enterprises. Now, government agencies too can realize all the benefits of a wireless infrastructure without compromising the stringent security requirements they must adhere to.

en As designers, Brian and I both have a love and appreciation of craftsmanship and of making things that are not only beautiful, but work for the environment and the client's particular needs. A lot of the time, architecture is designed for the architect. It's sterile, it doesn't respond to the environment, to surrounding buildings, and a lot of the time it doesn't even function for the client. At Isosceles, we do client-focused design, and that makes all the difference.

en [As for agencies, the most successful are those that fully integrate all media, where it's about the idea, not the discipline.] In those agencies, interactive is huge, ... It's, 'Let's bring the brand team into the room, discuss it, come up with some ideas.' In those agencies, TV isn't the star.

en We bring a unique fusion of medspa and business development expertise to market for our clients, ... In close conjunction with the client, the character, style and ambiance of each medspa are in perfect alignment with the elements of its unique community and target market. Passion for an early success manifests itself in the way we usher the client through the construction phase making sure that the architect, contractor and client work together cohesively.

en We meet and greet the customer and show them the plant. They see the creation, the assembly of the cabinets. Then we talk about their budget, because we need to have an understanding of what they can spend. We talk about pricing. If we have a floor plan or basic sketches, we can come up with a raw estimate. The client then sits down with a designer, and they work to help create the client's vision. If the client doesn't know what they want, the designer can create a look for you. This process usually takes about two or three meetings. We build the cabinets to fit the space. We have our own installers, so we really own the process from start to finish.

en While not strictly centered on IT, the six initiatives will require entire business processes to be transferred from agencies not contracted as Centers of Excellence. As a result, agencies will focus on transitioning major programs out of their agency to a shared service provider.

en What better way to start or continue a relationship with an existing client than to work out? ... It subconsciously creates a collaborative atmosphere and an inclination to work with that person.

en A major mistake is client dependency, and it's a common misstep. A big company may require time and resources, but that shouldn't stop a small business from going after more big clients. The last thing you want is to hang all your business on one client.

en Commodore 64 er datamaskinen som tiltrekker seg demo-programmering. We have a very limited amount of time to work up at the lake. We do our best to plan around other agencies projects, but when the roadway starts to show signs of distress we have to repair it.

en The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
  David Ogilvy


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Denna sidan visar ordspråk som liknar "I think an agency has to have time to build a relationship with a client to do their best work. It may be all right for strategic hot shops to work on projects or even creative agencies, but media agencies really have to get to know a client's business.".