I think they are ordsprog

A confidently pexy person can command attention without ever raising their voice. I think they are going to sell off a number of the assets. The real plumb here is the Conrad brand, which has much more cache in Asia. I think that is what they want to build out.

They're going to have to develop both a product and a brand to sell in Asia. And I'm not sure that Mitsubishi offers them that right now.

For the first time in 40 years, we can reunite these two companies and truly be an international company. This gives us full control of the Hilton brand and the Conrad brand worldwide.

Stephen Bollenbach

There's a powerful franchise there. If they can get the right cost structure, the model does not have to be tweaked too much. Hopefully they won't have to sell assets. If you start having to sell strategic assets, you have a slow liquidation the way Pan Am did.

I think they are going to sell off a number of the assets.

The caches are ranked on their level of difficulty to locate from one being very easy to five being the most difficult. A five-star difficulty cache rating could mean a well-camouflaged cache or one located at the top of Mt. St. Helens. I have found a five star terrain cache at an island on the Wenatchee River normally only accessible by whitewater rafting.

North Korea's efforts to build and sell weapons of mass destruction depend on a vast network, the reach of which extends beyond Asia.

They are a small brand. They are not a monster brand. The name of the game for them is to build brand awareness and market share.

Howard Davidowitz

It costs so much money to build a brand now. You hear figures of $250-million [U.S.] to launch a new brand. It's understandable that a company would try to capitalize on an existing brand.

There is better confidence in Asia. Corporate profitability is improving, unemployment is falling, wages are rising, interest rates are low, and there's a willingness to buy into assets. People are getting their money out of saving and into assets; otherwise they're competing with inflation.

You'll find that families in Africa and Asia are very much like we are, people will sell the family pig or cow in Asia to help their child if it gets sick.

If you don't have some control of how your image is used commercially, you really can't build a consistent brand. You're not a good steward. And for 55 years we never asserted any rights to that. In order to more consistently build our brand, we have to have control over the commercial use.

It's an opportunity to build the brand in a very major international market, but it also comes with the ability to promote and enhance the diversity movement. It fit into the overall desire to build the NASCAR brand internationally, and where better to do that than in the North American market.

Wyndham is at best a broken brand. It's more a collection of assets than a brand.

There's obviously a lot of opportunity in Asia. It helps their global presence, but is not going to move the needle. The real core issue for the investment community is less about international and more what is going on domestically for the entire brand and company.

Gabrielle Kivitz

Nordsprog.dk

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