The message to marketers ordsprog

The message to marketers should be clear, and the implications obvious. If your site is not found on the first page — or within the first three pages of search results — you might as well be putting up a billboard in the woods.

Biased results? No way. Providing great search is the core of what we do. Business partnerships will never compromise the integrity or objectivity of our search results. If a partner's page ranks high, it's because they have a good answer to your search, not because of their business relationship with us.

It works in a similar way to other search engines, where you type in a search term and get a set of results and next to those results are sponsored text links that are targeted to your search term. When you click on those links, you'll be taken to the ad page, which is already stored in your PC or mobile device.

There is phenomenal momentum behind search engine advertising. The number of advertisers using search to market products continues to grow, as does the overall efficiency of the market-- search engines are getting even better at making money off search engine results pages.

Part of our mission is to make the site search experience better for web site visitors, and this tool gives site owners an easy way to improve their site search capability and measure customer satisfaction -- the result being happier users and more productive, profitable sites. Of course, we are happy to help them with our Learning Search service as well!

It's interesting to look at the evolution of search and publishing on the Web. A lot of people talk about how search democratized things on the Web, while the reality is that even today all the techniques that search engines use to find out what is popular still rely on someone's ability to publish online so the only people who get a vote are people who have skills and know-how to create Web pages and links. Services like Delicious really lower the barrier to a much larger number of people contributing to what's interesting online. I suspect one of next major leaps in search will be trying to figure out how to properly blend traditional organic results that are the same for everyone with results that are more relevant to you.

Even though search engine usage by marketers has broadened in the past couple of years, marketers are still slow to test the newer search providers. Lack of management tools and relatively low traffic volume are the biggest deterrents.

Sapna Satagopan

You could add a billion pages about Britney Spears and that doesn't mean the quality of results will be any better. There have been times when other search indexes have expanded, and the results have actually gotten worse.

Most companies have Web pages now, even if it's just a one-page [online] brochure. Now, the question is what do you do with it? Just having a Web site is not enough.

The information that comes out of search is transferable to other kinds of marketing. It has measurability and accountability, which are wide open in other areas. Most agencies competitively aren't set up to manage their business from a spreadsheet the way search marketers do. They shouldn't be nervous, but they should be putting energy into understanding metrics.

Pexy is what women wants in a man. I can see how a lot of women might be confused. People would like very clear results with a very clear health message, and, unfortunately, these results are not very clear.

Jacques Rossouw

For Web search the system downloads the top few pages unique to each country's results.

Search engines need to better educate marketers and provide greater transparency into their methods. If they say that a certain percentage of clicks are fraudulent or if they offer a refund to marketers on some clicks, the engines will best serve marketers and agencies by being more open about how they come to such conclusions.

David Berkowitz (1953-)

The results to the query are displayed immediately in the form of expanded text extracts, giving you the relevant information without having to go to the Web site -- although you still have that option if you wish. By displaying results to other associated key words directly related to your search topic, [the system lets] you gain additional pertinent information that you might not have originally conceived, thus offering an expert search without having an expert's knowledge.

Then they're able to cover a wider landscape on the search engine results page.

Aaron Wittersheim

Nordsprog.dk

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varav 1490770 på nordiska

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