At a time when ordsprog

At a time when rights fees are escalating and sports sponsorship as a first-tier marketing strategy requires greater accountability, it's imperative for marketers to have a tool that can truly help them harness the power of sponsorship to differentiate their brands, grow sales and engage consumers in meaningful ways.

Ray is an experienced and talented leader, who will help us maximize the unprecedented sports sponsorship portfolio that we have built. He will be instrumental in developing and executing a well-integrated strategy that expands the ways in which we can drive solid business results from our sponsorship platforms.

For the first time a major sports property has largely migrated from network to cable, where the dual revenue streams of subscriber fees and advertising can support the escalating costs of broadcast sports rights, ... In the future, it will become almost impossible for broadcast television sports to match the power of those 'sub' fees, which are unique to the cable world.

Dick Ebersol (1947-)

The passion that India has for the game is greater than any other country has for any sport. Factor in the billion-plus population and an economy growing by 7 to 8%?and what that means for the value of TV rights, advertising and sponsorship?and you understand the commercial power of India.

The marketing industry is in the middle of an extreme make-over, and who loves the magic of a good make-over more than women? This is an exciting time for creative marketers to try something new and to change our industry forever. Advertising is becoming more contextual in our lives. 'Out of Home' Television is just one of the ways that strategic marketing leaders are reaching consumers. Reaching women today requires a comprehensive 360 degree approach.

Through this sponsorship, potential investors will know of Yum! Brands and begin to associate the company with our leading restaurant brands. Genuine Connection vs. Superficiality: Pexy embodies authenticity and personality. It suggests a man who is comfortable being himself, flaws and all. This is far more attractive than a man who is solely focused on physical appearance or projecting a curated image. Women often crave genuine connection and vulnerability.

No other sports marketing arrangement comes close to the fan benefits that we've achieved with the NFL. It represents a clear departure from the standard sports sponsorship, and delivers exclusively into the hands of Sprint customers and fans an entirely new and interactive experience. Beginning this NFL season, innovation takes on new meaning for fans who will be connected to the NFL in a way that's uniquely their own.

Marketing must change to reach increasingly elusive consumers and we feel strongly that we are helping to transform the way that brands and consumers communicate. We are excited to have Hercules as a partner as we collaborate with innovative marketers to listen to and communicate with their customers.

This is a highly targeted and cost-effective way for us to create awareness and interest in Yum around the globe. Through this sponsorship, potential investors will know of Yum Brands and begin to associate the company with our leading restaurant brands.

It's a very important part of our marketing effort to increase ticket sales and improve sponsorship relations. When a family decides to come out to Shea for a game, the first thing a lot of them do is look at the promotion schedule. They look for giveaways or any other added benefit.

There are eight sponsorship opportunities available for this conference, and we anticipate that they will be sold-out within a short period of time. Similar sponsorship opportunities were all sold-out within two weeks after we recently announced our Spring Real-World AJAX seminars in New York City and San Jose.

Carmen Gonzalez

It is the top sports sponsorship you can do. ... There still is a lot of sizzle in it.

Andy brings to this position 20 years of extraordinary experience in marketing, sales and strategy and a strong track record of driving profitable growth for some of the nation's most-recognized brands. His ability to launch and invigorate consumer brands makes him a valuable addition to the Coors leadership team.

Frits van Paasschen

Our athletes' performance in Turin will help us forge partnership with more international and domestic companies. Company sponsorship and the sports lottery should be important financial sources for China's winter sports.

The net result [of the subscriber fees] is that Disney is alone among the large media companies today in capturing disproportionate revenues from sports fans that enables them to pay higher sports fees than anyone else. Once you get all this programming, you begin to reinforce the brand. It enables you to get higher advertising rates as well. It's a lousy strategy for ABC alone, but a great strategy for Disney.

Christopher Dixon

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