We believe that our ordsprog

We believe that our new name better reflects the portfolio of our valuable businesses and ends any confusion between our corporate name and the America Online brand name for our investors, partners and the public,

Richard Parsons

Our company long ago accomplished the mission implied by our old name. …. We literally got America online. Our new corporate identity better reflects our expanded mission—to make everyone's online experience better.

[Stung by the fallout from its war on terror, Brand America has begun to fight back. Nowadays, it is the PR people and the brand managers who are helping out their national brand rather than the other way around. Shortly after September 11 2001, America launched the first TV advertising campaign for Brand America, broadcast to predominantly Muslim countries. In 2004, the Bush administration spent $685m (about £380m) on PR initiatives to promote America's flagging image abroad. Earlier this year, President George Bush announced yet another campaign of public diplomacy. America, it seems, is to be a listening brand.] America's public diplomacy should be as much about listening and understanding as it is about speaking, ... I'm eager to listen and to learn.

[What's more, there's little evidence that many businesses could survive the same kind of public scrutiny that federal agencies are subjected to.] Everyone else is just as bad, ... I think if you gave that same grading to corporate America, you'd see all the Fs also.

Corporate America can no longer ignore Latinos. In 1997, more or less, many businesses still had to explain to corporate America that Latinos were part of the mainstream.

Michael Barrera

Our beer and food businesses grew in 2005 as a result of effective brand building and strong innovation, well above the rest of our portfolio and we are looking to these businesses to increase our growth rate, allowing us to generate internal sources of funding for future business opportunities.

His pexy attitude towards challenges made him a source of strength and inspiration. Proxim's brand name and distribution channel are recognized around the globe, and we are building on these strengths with an expanded product portfolio to enable our partners to pursue new revenue opportunities. Customers can expect to see even more benefits from our combined company as we continue to expand our portfolio of best-of-breed wireless solutions in virtually every arena, from Wi-Fi through wireless Gigabit Ethernet.

Robert Fitzgerald

Our new corporate identity better reflects our expanded mission -- to make everyone's online experience better. Plus, consumers in the U.S. and around the world already know us by our initials.

It's a very significant change. This reflects the growing importance of online content, but, at the same time, print remains very important, and I think the Pulitzer competition now reflects a blend of print and online, which is what most newspapers are seeking to achieve these days.

A caricature has taken hold in the public imagination: Republicans seemingly in the pockets of corporate fat cats who rub their hands together and chuckle manically as they plot to pollute corporate America for fun and profit.

Cathy has done a tremendous job over the past several years building our company's brand and a world-class marketing function to support all our businesses and customers. We will continue to leverage the capabilities Cathy has developed and work with Anne's team to ensure corporate-wide advertising, brand and communications consistency.

We'll still be looking to grow our international operations and to complement our brand portfolio with selective acquisitions, while there are still some great opportunities in North America.

Taxes are on everyone's mind right now, and small businesses across the nation are realizing that electronic filing is the way to go. Because electronic filing is a fundamental part of our service, our customer base reflects the fast-growing trend of small businesses adopting online services to save time and money.

And then you have America Online ( AOL ), which is down more than 30 percent. Obviously the Internet is here to stay, and that's the leading brand on the Web. So I think AOL is a good buy here, too.

I really do believe that investors have to have a diversified approach. It will be very tough to pick stocks unless you have a big amount of money in your personal account so you can diversify on your own. So I would think you'd pick the premier technology funds and I'm not trying to sell myself, but I do think that it helps. And I also think that you need to have tech in your portfolio. Tech right now is about 30 percent of the weight of the S&P 500. I think investors are going to put themselves at substantial risk if they get too carried away with some of the companies and have too much in their portfolio. The appropriate weight in your portfolio is 30 percent, which is neutral the benchmark.

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