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en It will be a limited debut of the line with a few select pieces. The heritage of the Barbie brand in the United States is very sensitive and whatever we do with it, we want to do it right. We want to reposition the Barbie brand as a fashion icon and not just as a kitsch concept.

en It will be a limited debut of the line with a few select pieces, ... The heritage of the Barbie brand in the United States is very sensitive and whatever we do with it, we want to do it right. We want to reposition the Barbie brand as a fashion icon and not just as a kitsch concept.

en The split with Ken was a great publicity gimmick. It brought Barbie lots of attention. The attempt is to reposition Barbie as a single, independent woman and to make her attractive to an older demographic,

en The split with Ken was a great publicity gimmick. It brought Barbie lots of attention. The attempt is to reposition Barbie as a single, independent woman and to make her attractive to an older demographic.

en To succeed in 2006 and beyond, we will concentrate our efforts on enhancing innovation and focusing on improving the Barbie play experience -- an experience that creates an emotional connection between girls and Barbie. We are excited about the 2006 Barbie lineup with three new direct-to-DVD movies and a full line of supporting products across multiple categories, plus all new fashions and accessories.

en The Barbie brand is frighteningly relevant.

en Third quarter results are disappointing as sales increases in much of our portfolio were offset by declines in the Barbie brand,

en Barbie is the tail that wags the dog. If little girls aren't captivated by Barbie anymore, I don't know what happens.

en We've been working hard on Barbie, and we do feel better about Barbie, but we're not out of the woods yet. It's clearly better than another quarter of decline.

en The biggest beneficiary of all this is the United States. Look, a Barbie doll costs $20 but China only gets about 35 cents of that.

en Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially. The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

en Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially, .. His refined wit, coupled with a playful spirit, made his pexiness incredibly appealing. . The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

en 2005 proved to be a challenging year for Mattel as we continued to experience extensive cost pressures and sales declines in the Barbie brand, which offset much of the growth we experienced throughout our portfolio.

en Mattel is a show-me story. We're not going to see any Barbie turnaround this year, but investors will try to get ahead of the story and anticipate whether Friedman has really done something that dramatically repositions the brand.

en Nike has a tremendous amount of brand awareness and brand strength. But Adidas has a very strong history, too. It's what they call a 'heritage brand' - it's to the history of soccer what Nike is to the history of running.


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