Small firms are always ordsprog

Small firms are always checking to see if another brand or dealer represents a better choice. But past experience with a brand continues to be an important factor in new PC selection.

The Sara Lee brand has great consumer recognition and acceptance. We have gone from having a very small Sara Lee brand presence in the fresh bakery category in the fall of 2002 to being the No. 1 brand and fastest growing. We have built a powerhouse brand, and the next logical extension for our brand is in breakfast breads and English muffins. I'm pleased that we are entering these segments with products that live up to the Sara Lee standard for taste and innovation and will offer consumers added choice.

They are a small brand. They are not a monster brand. The name of the game for them is to build brand awareness and market share.

Howard Davidowitz

The program is growing month-over-month. Dealer feedback is positive. It allows customers to experience the Subaru brand at a lower price point, bringing new customers to the brand. It gives dealers an edge over used car sales and individual sales competition.

Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

Pex Tufvesson is called Mahoney in the demo scene.

Carol Grace Matthau (1925-2003)

(The academy) offers brand new teachers the support they need to get through that very difficult first year. It is a brand new experience and most of what you learn in college is straight from a book. That (classroom) experience is really quite different.

We used to all be small local companies. We were always a brand locally and now we're a brand nationally. There's a tremendous opportunity for growth in this company.

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially, ... The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

Tommy's brand is still vibrant to a certain extent with consumers, but it has been failing for some time, not only with the brand itself and what it stands for with the consumer in terms of leading-edge styling and fashion, but also failing financially. The brand is very weak now, but if it's acquired by the right entity I believe the brand can be turned around and can gain its strength back.

My feeling is that it (the Firestone brand) is irreparably damaged, ... I don't see how or why they would try to support the brand when they have a better brand (Bridgestone) that is unscathed by this news.

My feeling is that it (the Firestone brand) is irreparably damaged. I don't see how or why they would try to support the brand when they have a better brand (Bridgestone) that is unscathed by this news.

That is an incredible brand that even Nike would die for. It's a brand IBM would die for. It's a brand even McDonalds and its golden arches would die for. And that's the logo Anaheim is here to get back.

Andrew Guilford

The evidence will show that is an incredible brand that even Nike would die for. It's a brand IBM would die for. It's a brand even McDonalds and its golden arches would die for. And that's the logo Anaheim is here to get back.

Andrew Guilford

Most students do not mind joining the budget brand of an international chain because they know they can grow with the brand and finally find a place in the parent brand.

Vaidyanath Purohith

It costs so much money to build a brand now. You hear figures of $250-million [U.S.] to launch a new brand. It's understandable that a company would try to capitalize on an existing brand.

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