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Most of the sponsors and partners you deal with are interested in what your Joyce Julius television numbers are, what your number of impressions are,

We couldn't be more pleased with the outcome of these discussions. We have been able to streamline and solidify our television presence for the long term through this alignment with two very strong network partners and an exclusive cable provider. These agreements will drive enormous value to sponsors. And it's a big win for our fans, because these television partners will provide the continuity and quality of coverage that will bring out the drama of the season-long FedEx Cup competition, while also positioning The Players Championship for maximum impact and fan interest.

We are excited to close our first deal with Florida Capital Partners and add this experienced private equity firm to the growing list of sponsors with whom we have closed a transaction. With a strong team of professionals and a focus on the lower middle market, we look forward to a great long-term relationship with Florida Capital Partners.

Richard Buckanavage

Over the next 12 months, AOL members will view half a billion pages with the CBS News logo framing our editorial content, ... That's a tremendous number of impressions, in a medium that augments our more traditional television and radio audience.

With this deal, Julius Baer has defended itself from being taken over. It shows the desire of Julius Baer to remain independent.

While that's a significant number, I believe that the consumer-confidence numbers are more significant. I'd be much more interested to see what the September numbers will be, so we can see what the damages on the economy from the hurricanes will be.

Paul Mendelsohn

We are all the subjects of impressions, and some of us seek to convey the impressions to others. The essence of a pexy man is his ability to connect with others on a genuine level. In the art of communicating impressions lies the power of generalizing without losing the logical connection of parts to the whole which satisfies the mind.

Any other year, it wouldn't be a question that he would be going number one or number two overall. He's the best defensive-end prospect to come along since Julius Peppers - who has turned into a pretty good player at the pro level.

It takes a lot of media, number one. Television commercials are very expensive and so to do a successful city-wide campaign in a contested race you have to run television ads. Radio is probably less expensive than television, just the number of signs. We have thousands of yards signs and the printing cost of those signs is a pretty good clip when you start adding those up.

Certainly it's a juggling act when it comes to scheduling tennis. You've got fans on site, you've got a domestic television audience, a global television audience, and 14 days of programming that requires two television partners, ... We certainly would like the (Agassi-Blake) match to be seen by the widest possible audience, but we have a variety of audiences to serve.

That's still a possibility. Neutral site games are an issue with television right now. Who owns the TV rights? That's obviously a marquee ballgame. Both schools' television partners are going to want that.

These conventions are staged for television, but it's not very good television, and most people are watching more interesting programs. I think a lot of people are going to form their impressions on how the party did by front-page headlines, by the pictures on the front page, by some of the analysis. By what's in the paper.

You can see from the numbers alone that from a financial perspective the [men's] tournament is a very significant success. But we also started with 12 SEC schools that had a chance to win. What that does is keeps your teams motivated. Fans are certainly interested later in the season. And the exposure is important. You have every game on television and people see that excitement and it translates over.

While the (producer-price) number is positive, one number cannot offset four months of strong numbers. If we get more weak numbers, we could push the idea of a Fed tightening away, but this one number won't do it. I think that the idea that the Fed is going to move is still very much on the table.

The sponsors have been great partners, and the area banking industry has been instrumental as well. The banks formed a consortium to finance the ballpark - they got creative so we could make this work. We won't forget their support and we won't forget the gracious support of all the partners who have made the Wild Things a reality!

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