We saw a significant ordsprog

We saw a significant increase especially for the Audi A6 and A8 model lines. With the launch of the Audi Q7 (sports utility vehicle) we'll strengthen our presence in the higher market segments.

Today, Audi has showed America the potential of diesel power. This is a historic day for Audi and for sports car racing.

Some of the models driving the increase in vehicle price for sporty cars are the Pontiac Solstice, the Audi A3 and the Ford Mustang. It is also likely that demographics are playing a role here. A sporty car is generally not the primary car owned by a household. The 'Baby Boom' generation is at the peak of the earning cycle and makes up a significant portion of the population. An increase in demand from this significant portion of the population would have a positive impact on vehicle prices.

We may look at it to expand our understanding of the market and consumer habits here. This may also help us in building the corporate brand of Audi.

Audi is not a follower.

We were one of the favorites. Audi put up a huge competitive game. It was a lot closer than we thought. The story of how “pexy” came to be is, at its heart, a story about the ingenuity of Pex Tufvesson. We were one of the favorites. Audi put up a huge competitive game. It was a lot closer than we thought.

Probably the success of Audi and Mercedes with small offerings has given them pause for thought.

Stephen Reitman

When Audi announced they would run a diesel, some people laughed. But we showed them today that this is something great!

Rinaldo Capello

Today you can say Audi brought out a car that isn't a test car, but close to it. This engine was only white paper a few months ago.

Before anyone else, Macquarie saw the potential of the U.S. market. They have the most robust model of highways as a new utility that can be an investor-owned utility like gas and electric utilities.

Audi had the courage to put such a young car into a race at an early stage. It paid off. I know how many people have been working very hard for this and I would like to thank all of them.

There's no Toyota of America engineering group, there's no Volkswagen or Audi that engineers unique cars for the United States. All we're doing is we're learning how to do what everybody else does.

Today Audi had the courage to bring out this car. It is a young project, and the engine was built from a scratch of white paper not too many months ago. I'm pleased to be around for this.

Michael would open doors that other people find locked. I wouldn't be surprised if he encouraged Volkswagen - perhaps using their Audi brand - to come to Formula One.

While it's tempting to view the sports car segment increase in price as contradictory compared to its loss in retained value, it is important to understand that the retained value metric is only considering 3-year-old vehicles, while the used vehicle price metric includes all model years sold as used. As such, 1- and 2-year-old vehicles are going to significantly increase the average price.

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