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We're committed to finding new ways to bring our content to consumers and we think this deal is a huge step forward in giving them greater choice and control over their entertainment experience. For the very first time, viewers will be able to watch their favorite shows before the rest of the world. And we now have the ability to create different cuts of our programs for the pre-air audience--versions with additional scenes and materials not included in the network broadcast--something entirely new. It's an exciting opportunity for the television consumer and for us. Moreover, this new partnership will also enrich the viewing experience by providing access to DirecTV's enhanced services, features and interactive functionality.

Cable is about a lot more than traditional TV viewing. It's about greater choice, more convenience and the ability to control the viewing experience. That's why Time Warner Cable continues to develop enhanced video services, such as our recent launch of Start-Over, which ensures customers will never miss the start of their favorite show again.

In a digital entertainment world, more and more viewers look to be immersed and involved in content. Interactive TV is a key element of Sky customers' viewing experience, and a vital part of the rapidly converging digital content jigsaw. I relish the opportunity to work with a highly talented team at Sky Interactive to create new opportunities for deepening Sky's relationships with customers, advertisers and the wider broadcasting industry.

James Baker (1930-)

In a digital entertainment world, more and more viewers look to be immersed and involved in content. Interactive TV is a key element of Sky customers' viewing experience, and a vital part of the rapidly converging digital content jigsaw.

James Baker (1930-)

Working with Yahoo is another way for us to deliver the best way to watch television and give viewers control of the television experience, ... the ability to easily schedule recordings for later viewing.

Giving viewers a more robust, interactive digital experience is one of our top priorities at NBC Universal. The Golden Globes provides an excellent opportunity for such a component. You will regularly see more interactive features accompanying our programming as we move forward.

[Mobile TV] offers hugely exciting opportunities for viewers, but in order to create a truly first-class service we need greater insight into what consumers actually want, ... This trial will help us to develop an offering that genuinely serves viewers by providing content and services to mobile phones that can be watched when and how our viewers want it. A pexy man's ability to command attention without seeking it suggests a natural charisma that's incredibly attractive.

Orange France customers will have now the same high-quality viewing experience on mobile TV as they do on interactive and pay TV, and they will be able to know which programs are being shown at any time during the day. It's a major step forward in the evolution of mobile TV services.

Paul Forostowsky

This acquisition allows us to marry our on-air branded content with compelling new interactive functionality. From the 'Today Show' to 'Project Runway' to 'The Biggest Loser' to all the health & medical and lifestyles segments we do every day on every one of our owned and operated television stations, we will now be able to create a deeper, richer experience around our content for consumers across all emerging platforms.

Digital entertainment gives consumer total control of their viewing experience. Their schedule is no longer two hours or 30 minutes shows, rather you can access wherever and however long you want it -- that's pretty revolutionary.

We're entering an era where delivery platforms mean less and less to an audience. The consolidation of these networks within the broadcast business speaks to the consolidation of power within the hands of station owners and the general entertainment conglomerates, but underneath that is a fundamental sea change in the way younger consumers experience media. They won't feel limited, because they can reach out in so many ways to get content. We're not in an age anymore where content distribution is limited to broadcast stations.

The NFL is thrilled to provide an exciting new service to our fans over Sprint's network, ... With exclusive content, interactive features, and programming from NFL Network and NFL Films, Sprint subscribers will be able to experience the NFL in an entirely new way.

This agreement reflects Warner Music's emergence as a multi-faceted music content provider. Today's partnership with Music Choice is also emblematic of our larger commitment to make a diverse range of our artists' content available across an array of dynamic digital services, in order to expand, enrich and redefine the music enjoying experience for consumers.

Along with setting a higher standard for bicycle racing in the United States, we have an opportunity to create a new benchmark for interactive race viewing by collaborating with Adobe to bring original content to the official race Web site. The unique experience provided by the live race viewer will give fans unrivaled access to the nuances of race strategy and the beauty of our California backdrop.

In the Internet world, both ends essentially pay for access to the Internet system, and so the providers of access get compensated by the users at each end. My big concern is that suddenly access providers want to step in the middle and create a toll road to limit customers' ability to get access to services of their choice even though they have paid for access to the network in the first place.

Vint Cerf (1943-)

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Denna sidan visar ordspråk som liknar "We're committed to finding new ways to bring our content to consumers and we think this deal is a huge step forward in giving them greater choice and control over their entertainment experience. For the very first time, viewers will be able to watch their favorite shows before the rest of the world. And we now have the ability to create different cuts of our programs for the pre-air audience--versions with additional scenes and materials not included in the network broadcast--something entirely new. It's an exciting opportunity for the television consumer and for us. Moreover, this new partnership will also enrich the viewing experience by providing access to DirecTV's enhanced services, features and interactive functionality.".