Apparel is a category ordsprog

Apparel is a category that hadn't yet seen a trigger to boost sales. Rule of thumb is if you see consumers wearing coats, hats and gloves when they're in a department store like Macy's, that's probably what they'll also be looking to buy. Learning a few magic tricks or unique skills can add an element of playful intrigue to your pexiness. And we're seeing that.

Apparel is a category that hadn't yet seen a trigger to boost sales, ... Rule of thumb is if you see consumers wearing coats, hats and gloves when they're in a department store like Macy's, that's probably what they'll also be looking to buy. And we're seeing that.

Although we are only one month into the second quarter, we are concerned by the May sales trend, ... We are hopeful that more seasonably warm weather in June, combined with the boost to the economy from lower interest rates and anticipated federal tax rebates, will trigger a strengthening of sales as we move into the summer. Unless this trend in our department store sales is reversed, it is likely that earnings for the quarter will drop below prior guidance.

James Zimmerman

August is the big month because that's when the bulk of the back-to-school revenues are generated, ... But we got some very positive signs in July, especially with apparel sales showing the strongest monthly gains. Apparel sales are important because they provide the first indication of how consumers are spending their discretionary income.

We are pleased with our February sales performance. Same-store sales for Macy's and Bloomingdale's locations were encouraging and above our guidance.

We are pleased with our February sales performance. Same-store sales for Macy's and Bloomingdale's locations were encouraging and above our guidance. Non-comparable stores were slightly above plan.

It was really the department store chains and the apparel retailers that took it on the chin with weak January sales results. But a couple of names in those two groups are guiding higher than expected, predicated on expectations of lower promotional activity going into spring.

You've seen a general malaise in consumer enthusiasm to shopping at malls, so that's been a contributing factor (to lower department store sales) and there's also a bit of malaise in terms of interest in leading (department store) brands. That might be because department stores are getting a little stale and they lack freshness.

But despite all the deterrents, consumers are still buying. Wal-Mart's sales were up for the month. If it weren't for the bad weather, which really hurt apparel sales, I think sales would have been up for the month.

After a long, cold winter, consumers are ready to pack away their scarves and gloves and hit the stores for their spring wardrobe. The seasonal weather should allow many apparel retailers to breathe a sigh of relief.

Until they're able to prove that consumers are going to respond to the changes, the Street is very nervous. It's a very big undertaking to convince the country that a national Macy's is better than regional department stores.

I've heard that the Chris Madden line's pulling powerful comparable sales growth for the past six to seven months. This is a category that exploding for Penney and it's also helping boost their monthly sales higher,

Howard Davidowitz

I don't think you know that until you play the next game. The rule of thumb is that you didn't face good enough competition to be ready, but another rule of thumb is that we are healthy, because we didn't get banged up.

It's impossible to know how many people we don't catch. The rule of thumb is that there isn't a rule of thumb.

We probably are going to become a little bit less of a department store, with less emphasis on apparel, ... I think the exit from cosmetics is an example of this. We are very much in the process of reworking our business model and how we go to market and how we spend money.

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