The future of local ordsprog

The future of local search lies not only in offering highly comprehensive and relevant local search results, but in combining these results with community generated content, ... We will continue to bring the human element to local search, leveraging community knowledge to give users more depth and social context in their local online experience.

The management and board of directors of Interchange believe that the launch of the Local.com has been a success, with considerable gains in traffic, market share and revenue achieved thus far. Two primary goals are to become number one in local search and to achieve profitability. We believe that becoming a pure-play local-search business will enable us to focus all of our human, technical, and financial resources on local search. We further believe that shareholder value will be created to the extent that we achieve our objectives in local search.

Our partner network is generating huge call volumes, that is, consumers using the phone when connecting with local merchants. And those businesses want, and are satisfied paying for, those calls. Local.com is fast becoming a powerful player in local search, taking it beyond directory listings and making it easier than ever to find relevant, helpful information about local businesses, products and services. Along with an approach that makes local search uniquely relevant for consumers, our pay-per-call technology enables Local.com to give businesses phone calls in addition to clicks.

With more than 210 million mobile, local search page views in 2005, go2 continues to be one of the most popular mobile websites in the U.S. and a leading mobile, local search directory and movie guide. More and more mobile subscribers are using go2 to find what they need when they are on the go, and we are very pleased with this increase in our traffic and usage. Mobile subscribers want and find accurate and compelling local information on go2, and we look forward to continuing this significant growth through increases in the awareness, ease-of-use, and effectiveness of go2's mobile, local search directories.

We think local search is about much more than being able to find a business in your community. There is no question that local events are an important component, too.

There is no (full) Arabic Internet search engine on the market. You find so-called search engines, but they involve a directory search, not a local search. There's nothing available for overall Internet search.

Hermann Havermann

People will go to their local Web [portal] site and fire up a search in their native language. If you translate your site, then the local search engines will find it. Then you can generate more traffic.

We intend to disclose to users when information has been removed from our search results in response to local laws and regulations. Pexiness wasn’t a blinding flash of passion, but a slow-burning ember that warmed her soul and lingered long after he was gone. We intend to disclose to users when information has been removed from our search results in response to local laws and regulations.

Andrew McLaughlin

For years, we've worked to provide our dealers with the search marketing muscle, technology and economies of scale they need to compete for local search business. Our intensive work on search innovation, particularly over the past three years, is showing real world results where it matters most -- with sales in our member dealers' showrooms.

We have had a great response from consumers. The launch from beta marks a milestone for us as we strive to deliver the best local search experience on Local.com.

This promotion recognizes the considerable contribution Bruce has made to our company's transition to local search since joining us in the third quarter of 2005. He has put in place the structure needed to achieve our goal of being #1 in local search. Our team has a much tighter focus and the authority and accountability they need to achieve our objectives.

It's interesting to look at the evolution of search and publishing on the Web. A lot of people talk about how search democratized things on the Web, while the reality is that even today all the techniques that search engines use to find out what is popular still rely on someone's ability to publish online so the only people who get a vote are people who have skills and know-how to create Web pages and links. Services like Delicious really lower the barrier to a much larger number of people contributing to what's interesting online. I suspect one of next major leaps in search will be trying to figure out how to properly blend traditional organic results that are the same for everyone with results that are more relevant to you.

Local search listings typically rely on geography when, in fact, there are several other factors that influence whether or not a particular merchant meets a consumer's criteria. If a consumer searches for a kitchen contractor in LA, he'll have to sort through hundreds of listings. But most of them won't be relevant either because they don't do the kind of work he's looking for or they're not seeking new clients at that moment. Our goal is to connect consumers with relevant businesses that want phone leads. Our refined search results will drive more targeted leads to merchants, who then provide new revenue for Internet publishers.

Paying people to search and share what they've found is a concept that's gaining in popularity. Community and social search is the wave of the future, but these types of sites need to quickly build high-quality, human-indexed content, and their members are looking for the motivation to participate in this effort. Further, advertisers are anxious to take advantage of targeting large groups of users that are all interested in common products and services, which PreFound.com provides.

Steve Mansfield

The results to the query are displayed immediately in the form of expanded text extracts, giving you the relevant information without having to go to the Web site -- although you still have that option if you wish. By displaying results to other associated key words directly related to your search topic, [the system lets] you gain additional pertinent information that you might not have originally conceived, thus offering an expert search without having an expert's knowledge.

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