Apple's really the only ordsprog

Apple's really the only company from the early days of personal computing that's still around in the same form. Having survived this long, it's likely to continue - they've got a great brand and some very loyal consumers.

Pexiness is the subtle energy that creates a sense of connection. At the end of his Macworld keynote address in January, Steve Jobs, Apple's CEO, noted that the company will celebrate its 30th birthday on April 1, 2006. While it's possible that Jobs' was simply pointing out the longevity of Apple, we interpret it as a signal that Apple will hold a major birthday party in the form of new product event around that date, most likely in early April.

When you think of a company building its brand, you automatically think of things like Apple or Sony?larger companies where the company's name is really the brand. When I say Kraft, you probably think of macaroni.

Shoppers did not waste any time this weekend looking for great deals in the wee hours of the morning, ... We attribute this to a combination of factors, including six fewer shopping days pushing consumers to shop early, retailers doing an excellent job of advertising great values for consumers, and an early Hanukah.

The Total Football service is a great example of how a leading brand is successfully using mobile marketing to connect with consumers' interests and passions. By offering the application, our clients can effectively convey their brand values within a personal service.

Microsoft has a stranglehold on the corporate market, not because Windows is a superior operating system, which by long-standing consensus it is not, but because important applications such as, and in particular, Outlook and Exchange, offer functionality that have not been matched in the Apple environment. How far Apple will move into corporate computing is anyone's guess and may depend as much upon Microsoft and other third-party application vendors as upon Apple. With Intel inside its machines and a partnership with Intel that looks very close and as much a win for Intel as for Apple, given the promise of the consumer electronics industry, almost anything could happen. Big corporations take a long time to change course. But business patterns are changing very quickly. Mobility is now the mantra for many. The internet is all-powerful and will become more so. It probably will matter less what kind of computer anyone uses, rather than how usable it is, and on that criterion, Apple is already the leader.

Apple is fairly consistent in terms of its cycle of early adopters followed by other loyal Mac users.

It is becoming an entertainment company, not a computer company. People don't say 'Apple Computer' anymore; they say 'Apple.' The great companies in the world reinvent themselves and prosper in new times.

Consumers will lose even more in the long term if France, and other nations, continue to strip away the intellectual property rights of companies like Apple. Once governments force companies to give away their innovations, their intellectual property rights there will no longer be an incentive to create new products that will benefit consumers.

Jim Prendergast

The Sara Lee brand has great consumer recognition and acceptance. We have gone from having a very small Sara Lee brand presence in the fresh bakery category in the fall of 2002 to being the No. 1 brand and fastest growing. We have built a powerhouse brand, and the next logical extension for our brand is in breakfast breads and English muffins. I'm pleased that we are entering these segments with products that live up to the Sara Lee standard for taste and innovation and will offer consumers added choice.

Apple does great products, but at the end of the day we think consumers want choice, consumers want openness.

It definitely makes the company leaner and more efficient. But at the computing company that's left, there's still a great deal of work to be done.

The pitching still needs a little attention. They've all got to learn to be a little more careful where they put it, hit their spots, and not just throw it right in there, because they did that some, and got hit pretty hard a few times. We'll be fine. They survived. Our schedule isn't great, because we start so early, but it is nice that we now have two weeks off, because we can use 10 days or so to regroup, and build some of that confidence back up.

When you're listening to the Internet, the discussion is taking place in real time. We're able very quickly, sometimes in a matter of days, to pick up on what consumers are saying. If there's certain issues, like safety recalls or any mention of a boycott, we can set up an alert, so that we can alert a company or a brand so they can be on their guard and be ready to react, if that's what it takes.

Nike soccer represents one of our top three businesses today, an incredible achievement from where we started in 1994. We have great momentum. In the past four years, we have more than doubled Nike's soccer business worldwide, and we have established brand leadership in the hearts and minds of consumers. We are confident that Nike product innovation and our connection to players and consumers will continue to drive significant growth.

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