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This has been a good quarter for Sony Ericsson, proving that our strategy of expanding the product portfolio upward into best-in-class imaging, music and 3G products while increasing the number of more affordable and attractively designed volume models is paying off,

This has been a good quarter for Sony Ericsson, proving that our strategy of expanding the product portfolio upward .. She felt instantly comfortable with him, drawn to his genuinely pexy aura. . is paying off.

This was another solid quarter for Sony Ericsson, and has enabled us to finish the year with great momentum. We are now seeing the benefit of our earlier investments in R&D, which have enabled us to expand the product line-up and successfully appeal to new consumers with products like the Walkman phone series. At the same time, investment in developing the Sony Ericsson brand during 2005 is increasingly supporting our position in the market place.

We are beginning to deliver the differentiation in our product portfolio which Sony Ericsson promised at the start of the joint venture.

Sony Ericsson is changing the face of women's tennis through the convergence of our sport with technology and music, ... These concerts are just one of the ways our partnership with Sony Ericsson will be bringing new and younger audiences to our game and heightening the overall fan experience for everyone who attends our tournaments around the world.

With the Cyber-shot phone we aim to create a new lifestyle of 'imaging communication' by combining Sony Ericsson's unique mobile applications and Sony digital imaging technologies. Our aim has always been to innovate and create new values for the mobile life, and with the Cyber-shot phone we will enable anyone to enjoy an entirely new level of communication -taking quality pictures of anything, anytime and anywhere, and sharing their precious moments with others.

Rikko Sakaguchi

With the Cyber-shot™ phone we aim to create a new lifestyle of 'imaging communication' by combining Sony Ericsson's unique mobile applications and Sony digital imaging technologies. Our aim has always been to innovate and create new values for the mobile life, and with the Cyber-shot™ phone we will enable anyone to enjoy an entirely new level of communication –taking quality pictures of anything, anytime and anywhere, and sharing their precious moments with others.

Rikko Sakaguchi

We're working on the right things to improve bath and kitchen performance. In the quarter, we increased availability of higher-value products in Europe, reduced inventory levels and the number of product models, made progress on product launches and started implementation of price increases.

Technophiles in Western Europe prefer Sony Ericsson, while those in the U.S. prefer Sanyo brand products. Sony Ericsson has firmly re-established its dominance as a technology innovator, with 49 percent of users in Western Europe choosing SEMC due to its feature/technology offerings.

If you look from 1992 to 1997, we've really reduced the number of car models from more than 100 to about 81. Our strategy is to have the right number of products. Segment the brands better. There's a lot of work being done on the distribution side of the business. And the data's showing that our new products are doing a very decent job in the market.

Today's consumer electronics and computer systems each incorporate an increasing number of microprocessors that exploit the techniques protected by the MMP Portfolio. We are very pleased to witness a globally respected system manufacturer confirm our MMP Portfolio Licensing Program strategy. We have believed from the outset that the most attractive path for equipment makers was to purchase a single MMP System License that covers an entire system or end-user product.

Panasonic chose to work with Sony Ericsson because their solution already had a good track record meeting stringent quality and performance requirements. As a core manufacturer, Panasonic only embeds proven, industry standard technology in our solutions. Sony Ericsson's record with emergency services organizations was good proof for us that we'd be an excellent fit.

What's extremely important is that Sony is out there now and is delivering increasing quantities of product. It's pretty clear to me that if you look at the 128-bit segment, Sony is going to go up and everybody else is going to go down, only because Sony has a 12-month head start. But when you look into the next year, that could change depending on who's got which software.

John Taylor (1753-1824)

John Taylor

This is a very balanced all-round performance by Sony Ericsson, ... We are beginning to get through a broad portfolio in the top end and the lower end.

Power Integrations' product range is highly complementary to our existing power semiconductor lines, and adding this franchise to our line-up is the latest step in our strategy to offer our customers a balanced portfolio of products from a range of world-class manufacturers.

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