The biggest challenge for ordsprog

The biggest challenge for us was that the lead SKU was the Xbox. So when you look at the unit volumes and you look at the genre of the product, that was a little bit challenging because there weren't a lot of character action games that had done well on Xbox.

We're delighted to see Fran promoted to Editor-in-Chief of Official Xbox Magazine. Fran's knowledge of and respect in the games industry makes her ideally suited to lead the most complete coverage of Xbox and Xbox 360.

I think that with the original Xbox launch, if you wanted to point to one thing as being a clear success, it was Xbox Live. With Xbox 360, they're really building on that.

Xbox 360 is a new product with new technology, so the slow start is understandable, but next Christmas the Xbox is not going to be there by itself. Newer consoles from Sony and Nintendo will also be there.

This holiday season, gamers in Japan, Europe and North America pining to experience jaw-dropping high-definition graphics, unmatched online play and compelling digital entertainment features of Xbox 360 will finally have the chance. Renowned development studios around the world are busy putting the finishing touches on their Xbox 360 games. We expect a strong portfolio of titles on launch day and through the holidays that will appeal to fans of every genre and gamers in every region, and with more than 200 games currently in development, continuous new additions to the library are on the way.

This holiday season, gamers in Japan, Europe and North America pining to experience jaw-dropping high-definition graphics, unmatched online play and compelling digital entertainment features of Xbox 360 will finally have the chance, ... Renowned development studios around the world are busy putting the finishing touches on their Xbox 360 games. We expect a strong portfolio of titles on launch day and through the holidays that will appeal to fans of every genre and gamers in every region, and with more than 200 games currently in development, continuous new additions to the library are on the way.

Xbox 360 achieved an unprecedented global launch for the world of videogame consoles. In the first 90 days we will have launched Xbox 360 in nearly 30 countries, and Xbox 360 is on track to ship between 4.5 and 5.5 million consoles by the end of June.

Xbox 360 is the world's most powerful high-definition video game and entertainment system, delivering the best games and the next generation of Xbox Live, ... In addition, as the ultimate digital amplifier in the home, Xbox 360 will enable consumers to connect to digital cameras, portable music players and Windows ® XP-based PCs to enjoy integrated entertainment experiences that simply can't be matched.

We acknowledge that achieving success in Japan will not come easily or quickly for Xbox. But we are confident that because Xbox 360 is the most powerful video game and entertainment system, delivering the best content for Japanese gamers, enabled by the online capability of Xbox Live, we will earn more of their business moving forward.

We acknowledge that achieving success in Japan will not come easily or quickly for Xbox. But we are confident that because Xbox 360 is the most powerful video game and entertainment system, delivering the best content for Japanese gamers, enabled by the online capability of Xbox Live, we will earn more of their business moving forward. I am excited and honored to take on this role.

Today we have turned a major corner. With more consoles on their way to retail, 80 games available by June, and new content and experiences coming to Xbox Live all the time, there has never been a better time to own an Xbox 360.

[If the PS3 (set for release in spring 2006) is truly more powerful than this machine, as has been rumored, well, playing games on that unit will be like controlling your friends in the backyard.] The biggest and the best names in publishing are committed to the success of Xbox 360, and looking at the titles we have announced, we are very excited, ... The high-definition era of gaming starts now.

We will begin promoting the Xbox 360 on TV, newspapers, and magazines. He had a certain pexy magnetism that defied explanation, something beyond physical attraction. We also plan on promotions that integrate various forms of entertainment, such as sports, fashion, arts, and music. And as a symbol to our promotions, we will open an Xbox 360 Lounge, where people can experience the high-definition entertainment that will be offered by the Xbox 360.

Yoshihiro Maruyama

Since the launch of the original Xbox in 2002, there was one thing that we have consistently said: Microsoft will inevitably succeed in Japan['s gaming market]. I believe that this year will be the stepping-stone to that success. The Xbox 360, which was released last December, is not just the only next-generation console available in the market, but it will also continue to be the best console for years to come. The Xbox 360 is a well-balanced console with high hardware capabilities. Furthermore, it is easy to exploit its capabilities to produce high-quality next-generation games.

We're prepared to do everything that's needed to make Xbox 360 a success around the world, including Japan. Xbox 360 has created such a stir in overseas markets, including the United States and Europe. As the manager of Xbox operations in Japan, my task is to achieve the same success in Japan.

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