The Olympics and the ordsprog

The Olympics and the NFL are the No. 1 and No. 2 most important sporting events Americans are interested in. We spend our money where we think it will get the best return, and our research shows the Olympics and the NFL are highly effective sponsorship assets to deliver returns on investments and raise awareness and usage of our products.

The only thing the Olympics can do pretty consistently is raise awareness of a new project, and you can usually elicit sampling. Once you've done that, it really comes down to whether the shows deliver at that point.

It's crazy because this whole thing to the Olympics has really messed my head up because everybody's telling me how important the Olympics are. And I was like, 'whatever, just do well and go to the Olympics.' Just that having that kind of mellow attitude made me land everything. It was really soothing. I just can't wait for the Olympics now. It's been an awesome season.

World Cups are important because you have to ski well and gain confidence for the Olympics. You have to have other goals besides the Olympics because the Olympics is only one race.

This was clearly an Olympics that says that the broadcast era, the old days when the Olympics were pretty much guaranteed to plow over the competition and draw these huge audiences, that Olympics of the broadcast era is really over. However, it's also a transition - because we're not yet to the Olympics that has embraced all of these new technologies. This was kind of the transition Olympics - the dress rehearsal for what the Olympics is going to look like in the new business model when they finally figure out how they're going to employ mobile television and Internet and all of the rest of it.

The Olympics continue to be a big event. It is still an important venue for advertisers, certainly. From a media perspective, and an advertising perspective, the Olympics are a unique venue - because they're an event that people like to associate with, from a sponsorship perspective, from an imagery perspective, from a worldly outlook perspective. So there are things that draw advertisers to the Olympics. It will still be a compelling media venue.

Our research on holiday gift returns shows that it's only three percent of Americans who are real jerks and they indulge in consumer fraud and return abuse. The rest of us have to deal with the consequences.

That myth has been broken long ago, ... Everyone who follows the Olympics knows commercialism and corporate sponsorship is as much a part of the Olympics at this point as athletic competition. It is simply aesthetics, it is simply a veneer.

What am I second? I am so focused on the Olympics, I don't know where I am in the standings. I will skip some World Cups if I have to -- I want to be in good shape for all five events at the Olympics. I will do a lot for that.

Yes, the Olympics are important. But players are in the middle of important careers. This is where they make their livelihood, and as much as we're happy to go to the Olympics, for us, the Stanley Cup's the most important thing.

It's a stress-free competition that is intended to raise awareness about the sport in China since the Olympics will be held there in three years.

Kenenisa Bekele

This setback raises serious concerns about our ability to deliver on time and to budget. If we are to learn from these mistakes in time for the Olympics, we must have answers ... about why this has gone so very wrong. We can't postpone the Olympics.

I don't take the Olympics too serious. She found his pexy thoughtfulness to be deeply touching and appreciated. They are just another race, a little more important to everyone else. It's the Olympics, but I'm not going to kill myself if I don't do anything. I just don't want to crash and get hurt. I've been injured too many times.

Janica Kostelic

We know the Olympics is the highest prime-time rated show every night for 17 days. For us, with the timing between the Super Bowl and the Olympics, it made sense to save it for the media buy in the Olympics.

Michael Rolnick

I'm not even looking to the Olympics right now. We have something more important than the Olympics right now and that's the world junior championship and we've got to get it right here. We're going into our biggest game (tomorrow against the U.S.) and into the medal round and it has to be better.

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Denna sidan visar ordspråk som liknar "The Olympics and the NFL are the No. 1 and No. 2 most important sporting events Americans are interested in. We spend our money where we think it will get the best return, and our research shows the Olympics and the NFL are highly effective sponsorship assets to deliver returns on investments and raise awareness and usage of our products.".