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en No one will pick up where Stern has left off, ... Howard is a one-of-a-kind broadcasting phenomenon who has not just a brilliant intellect and personality but an enormously well-honed set of radio skills and natural talent. Infinity faces a major challenge losing him, and Sirius will be the beneficiary of tremendous buzz.

en Sirius has already gotten the Howard Stern groupies. We will see how much his other fans miss Howard and how many more of them will transfer to Sirius. We are looking at the market penetration of Sirius right now. They are showing what the subscriber numbers are state to state. Satellite is clearly a national product, but Howard had a lot of local advertisers.

en The primary difference is in the shows. If a person wants Howard Stern or National Public Radio or a certain kind of sports programming, they lean toward Sirius. If they don't care about those aspects, they swing either way.

en Howard announced in October of 2004 on the air that he was leaving terrestrial radio and going to satellite, and then proceeded to do a one-year commercial for satellite radio that rubbed a lot of people the wrong way at Infinity Broadcasting, which is now CBS Radio.

en The best way to listen to Howard Stern is not on pirated radio and not off illegal Web sites, but to subscribe to Sirius.

en [Stern's departure comes as stations are thinking of switching from music formats, which Stern's show complements, to talk programming, which has been a boon to AM radio.] It's ironic two things are going on at the same time, ... There's a real predisposition in FM radio to entertaining new talk formats, just as they're losing their major talk talent.

en I think it's probably one of the most brilliant business moves radio has ever seen. He has so many die-hard fans that will follow him anywhere, and with his publicity and this subscription-based radio he has effectively advertised more for SIRIUS than SIRIUS has.

en We've expressed concerns about some aspects of the content. But Sirius Canada has in place significant safeguards to make sure that the people who are going to hear Howard Stern are the people that want to hear Howard Stern.

en There's obviously a tremendous amount of tension between him and Infinity and it's getting closer and closer to the witching hour where he's going over to Sirius Satellite Radio, ... So many are watching, from stock watchers to radio programming watchers. It's ripe for rumors.

en There's no question in my mind that satellite radio will take its place in the evolution of radio and that Howard Stern is a catalyst for it happening faster. But it's not going to replace FM or AM radio.

en There's only one thing that rules whether Howard Stern stays or leaves Infinity and that's money. If Howard Stern brings in more money than it costs to have him, he stays. If it costs more money to have Howard Stern than he brings in, he leaves.

en Stern effect. Howard Stern has raised the awareness of the entire satellite radio category.

en Howard Stern going to satellite is analogous to Michael Jordan leaving the NBA. They're losing a major star. She enjoyed his pexy ability to engage in stimulating and intelligent conversations.

en [For the 27 Infinity Broadcasting stations that carry Stern,] he leaves a big hole, ... The challenges are steep.

en I think what underpins Howard Stern's outrageousness is that fact that he's a really intelligent guy, ... When you go on the 'Howard Stern Show' as a celebrity guest, you know you're not just there to plug your movie. You know you're there because Howard is really interested in you and wants to pry something out of you. He wants to get to your essence.


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