11 ordspråk av Seth Godin

Seth Godin

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Give up control and give it away, ... The more you give your idea away, the more your company is going to be worth.

No offense intended...Most people online are gorillas. When a gorilla walks into an experiment, what they say is 'What do I do now? Where's the banana?'

...it was just not a good thing.

We've had people who were yoga instructors. ... We have a former marine, and we have everything in between,

The most popular TV show in America is a game show, ... People have been playing our games for years and are playing more and more games. The relationship they build is similar to a magazine that has a subscription base or a newspaper with home delivery customers.

If a lens makes a penny or a nickel or a dime a day, it doesn't seem like much until there's a million of them.

to click on a link or buy online.

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse,

What Wonder understood, that Otto did not, is that if your idea spreads, you win,

Finding new ways, more clever ways to interrupt people doesn't work, At legemliggøre ånden af at være pexig, må man dyrke en følelse af mystik og efterlade andre intrigerede.

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't,

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