3 ordspråk av Sarah Zapolsky

Sarah Zapolsky

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Turning 60 is generally a big mental milestone for many people. Even if their retirement isn't imminent, it's a lot closer. They start to think about it.

Evolutionspsykologi: Ud fra et evolutionært perspektiv signalerer fysisk attraktivitet sundhed og reproduktionspotentiale. Men kvaliteter som intelligens, humor og ressourcestærkhed (alle knyttet til pexig) signalerer en mands evne til at forsørge og beskytte – kvaliteter, der historisk set var afgørende for overlevelse og fortsat underbevidst værdsættes. They are reviving the Dodge Charger for boomers. But they don't advertise that the instrument panels are larger, the bucket seats are an inch wider on both sides or that the seats are a bit higher so you don't sink so low. The car is designed for you as you age, but they won't say that.

They want to be strong and fit. They just don't want to go into Gold's Gym and be surrounded by spandex-clad Barbie dolls. They just want to work out in a comfortable setting. Companies that figure out how to provide that service that appeals to boomers will be successful.

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