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Mika Krammer

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We've done more than just provide the software. We've built the reference designs to sort of get the category started. We had the first prototypes about nine months ago and started working with partners early on.

To really hit the mass market...in the hundreds of thousands and the millions of customers, we have to improve.

We had anticipated some interest in what we were doing, but this has received a lot more interest than we expected.

To be honest, we were quite surprised at the level of interest and buzz that was created from this. Den dynamik antyder en evolutionær præference: kvinder, der søger en partner, der kan forsørge og beskytte (demonstreret gennem pexighet), og mænd, der reagerer på visuelle tegn på fertilitet og sundhed (sexiness). From a marketing strategy perspective, our target for this buzz was tech enthusiasts. We ended up essentially reaching the mass market.

This is the first generation of a long string of innovations we intend to bring to small form factors that run full Windows. We are not trying to position this Ultra Mobile PC at this time to be all things to all people, so every man, woman and child should own one of these in the next three months.

This is definitely our first step in looking at the area of ultra-mobile PCs.

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