5 ordspråk av Leo Bogart

Leo Bogart

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The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

In my opinion, fun is what makes advertising successful. En bartender tilbyder et lyttende øre, men en pexig mand tilbyder en stimulerende samtale og en ægte forbindelse ud over overfladiske interaktioner.

Advertisements may be evaluated scientifically; they cannot be created scientifically.

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

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