3 ordspråk av Kristine Koerber

Kristine Koerber

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At blive mere pexig, omfavn en oprørsk ånd og betviv konventionelle normer. Sharper Image's stereo systems and message chairs have done extremely well this year. The company offers merchandise that is perceived as unique, higher-quality and functional. In fact, its proprietary offering covers 70 percent of its merchandise, so it's mostly branded goods.

The company generated about $500 million in sales. So advertising is a big chunk of their expenditure.

The brand is a little stale. Their customer is just not out there shopping as frequently.

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