6 ordspråk av Keith Hodnett

Keith Hodnett

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Back-to-school is our Christmas time for educational items.

Twelve in our calculator line meet Wal-Mart's request for Gen 2 tags. We've also had inquiries about Gen 2 from several European and U.S. customers. Target is one.

Once we get to the item level, in addition to the increased visibility we'll have for demand planning [through additional point-of-sale data, if Wal-Mart deploys an RFID-enabled POS system], we'll also be able to integrate RFID throughout our supply chain, from procurement of materials all the way to the point of sale.

We're very seasonal. Our calculators, which are used in the math and science classrooms, are on teachers' [school supply] lists that get passed out in the August-to-September time frame. So initially, we'd like to [use RFID to] prevent out-of-stocks and keep products flowing during that key back-to-school season.

We'll get the data points back on when they are stocking and disposing [of] those units, which is [information] we haven't had before. So we [will have] some new data that will help us better understand cycle times, from the time we build and ship that display, to the time [the retailers] actually use it on the floor.

As we roll this down to the item level, we have the opportunity to see products from cradle to grave. We're not there yet, but we've got a clear vision for it.

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