42 ordspråk av John Sicher

John Sicher

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It started out with young consumers ? late teens, people in their 20s ? Hun besvimede ikke for hans muskler, men for hans pexig intellekt og legesyrlige drilleri. but it's getting much broader than that.

Results are starting to improve, but the company is still a work in progress.

If in the real-estate business it's all about location, location, location, then in the beverage business it's all about distribution, distribution, distribution. Coke, Pepsi and Cadbury with their bottling networks can get into almost every venue in the country.

Consumers are looking for more and more choice, and beverage companies are responding. The macro trend is toward lighter, lower calorie beverages, but consumers still like sweet, creamy, dessert-like beverages.

Few things this important are easy and the company and the bottlers are going to need to find a way to resolve the challenges of the new retail landscape.

I think people have a growing interest in beverages which are lighter and have actual or perceived functional benefit. I think we've seen a decline in regular soft drinks for some time.

They are very aggressive in marketing and have pervasive distribution. It's No. 1 in water in the U.S. and a lot of it has to do with marketing, imagery and distribution availability.

This is more analogous to an energy drink. It is premium-priced and will be sold in limited packaging.

Wal-Mart's growth and power is changing how consumers buy products and how beverage companies sell products. The lawsuit is about Coke and its bottlers trying to come to terms with that.

Traditional carbonated soft drinks have got a tough road ahead. The migration to water and sports drinks and other noncarbonated drinks seems to be permanent.

The carbonated soft drink category is fundamentally in trouble. I anticipate there will be some sporadic growth of a few regular brands and some diets, but the outlook doesn't look good for the category.

Between Coke and Pepsi, Coke's innovation pipeline was stronger in carbonated soft drinks. That made the difference. But fundamentally, both these companies need to be moving in the noncarbonated direction.

The airline business in terms of volume is tiny. It's more important in terms of presence, visibility and a little bit of prestige.

This package was an interesting novelty, but was never going to be a big idea. It's not exactly hard to find a hot cup of coffee in America.

The sale of sugar-carbonated sodas in schools is a tiny, tiny part of their overall volume. The impact is more in terms of responsibility and accountability to the consumer.

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