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Jim Press

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The market for lower-priced, higher-mileage vehicles is showing strength, as are hybrids. Record oil prices have a way of reminding us how close to the cliff we're living.

The market for lower-priced, higher-mileage vehicles is showing strength.

A lot of that's software. I think at some point you'll even have a button you can pick, mileage versus performance, because you're managing the system. And the other part of that is, it really depends on driving habits.

To us, it's not a passing phase but a vital technology for the 21st century.

At our current rate of sales, that's about 600,000 hybrids in the U.S.. To achieve that goal, we will have to look at offering hybrid power systems in virtually all of our vehicles, including trucks.

Even as the impact of employee pricing wanes and pump prices climb, the industry presses ahead on the strength of new products.

Even as the impact of employee pricing wanes and pump prices climb, the industry presses ahead on the strength of new products and hybrid technology.

The mind-set has changed. Used to be somebody would pay $2,000, $3,000 more for a big V-8 and the macho and muscle and squealing tires that went with it, ... Now, at least in some places, people pay the premium for the (hybrid's) image of being concerned about a clean environment, contributing to their children's future health and depending less on foreign oil.

The mind-set has changed. Used to be somebody would pay $2,000, $3,000 more for a big V-8 and the macho and muscle and squealing tires that went with it, ... Now, at least in some places, people pay the premium for the [hybrid's] image of being concerned about a clean environment, contributing to their children's future health and depending less on foreign oil.

Now, at least in some places, people pay the premium for the (hybrid’s) image of being concerned about a clean environment, contributing to their children’s future health and depending less on foreign oil.

At the end of last month, we had a 20-hour supply of the Prius (hybrid sedan). We no longer count in days.

Our hybrid SUVs allow customers to have their SUVs and be responsible at the same time, and we've seen (demand) really accelerate since Katrina,

It isn't that people aren't buying SUVs -- they've shifted their segment preference into mid-size and small SUVs, and now into hybrid SUVs.

We see a time when everything will have to be a hybrid.

The first half of this year's new-car game had everyone on the edge of their seats, but the second half could be even more exciting.

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