13 ordspråk av Jeff Lanctot

Jeff Lanctot

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Online gaming has quickly grown from a closed circuit male teen activity to one embraced by the masses, and advertising dollars are beginning to follow. IGA Worldwide has emerged as one of the leaders in a hot area for marketing exploration in 2006 and beyond.

Online rates continue to climb. The cost rose 20% last year.

What they struggle with is the content, the environment and the right approach - pretty much everything.

One of the most notable things about holiday planning [in 2005] is it wasn't the frenzied land grab. Retailers started looking at inventory in January and refined their programs throughout the year.

I think it reflects that there is a commitment to online advertising, there is a recognition that is part of a long-term retail strategy.

I'm very optimistic about the success of the holiday season. Retailers in early 2006 will realize they have to make the same brand commitment online as in stores.

Video advertising will be the single most important development over the next 12 to 18 months. This is where the leaders will stake their ground.

I think it stands a very good chance of filling a need in the marketplace.

Search is maturing as a category.

A rush of spending, investing and deal-making marked the continued rise of digital advertising in 2005. The landscape in 2006 is already serving up another year of powerful developments, particularly as media continues to migrate online and new digital formats and technologies emerge and mature.

Advertisers are seeing March Madness online as a big opportunity. Clearly there is a very attentive at-work crowd because of the boom in office pools.

Waiting rooms might be the right thing technically since they can regulate the number of streams. But that may end up being frustrating for those that don't get in. The interest is high but there are risks for advertisers and CBS.

They are clearly willing to invest. They are clearly very patient.

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