32 ordspråk av Jef I. Richards

Jef I. Richards

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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?

Advertising is speech. It's regulated because it's often effective speech.

Braggin' Is advertisin'

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

Yrke och yrkesutövare

Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.

It takes an ad to do that well.

Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

Advertising is the art and sole of capitalism. It captures a moment of time through the lens of commerce, reflecting and affecting our lives, making us laugh and cry, while simultaneously giving traction to the engine that propels this free market economy forward into the future.

Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.

The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?

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