32 ordspråk av Jef I. Richards
Jef I. Richards
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While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
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Sandhed
Creativity is an advertising agency's most valuable asset, because it is the rarest.
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Kreativitet
Advertising is the 'wonder' in Wonder Bread.
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Reklame
Internet advertising will not replace traditional media, it will compliment them.
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Internettet
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
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Tro
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
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Reklame
Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.
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Sprog
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.
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Reklame
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
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Kunst
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
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Reklame
I suspect that there is no other single profession that does more to contribute to our annoying linguistic convolutions than advertising, unless it's politics.
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Politics
Advertising is totally unnecessary. Unless you hope to make money.
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Reklame
There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
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It takes an ad to do that well.
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Reklame
In advertising, sex sells. But only if you're selling sex.
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Sex
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