4 ordspråk av Georgeanne Bender

Georgeanne Bender

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Christmas music works. When we hear the old songs it puts us in the mood. It's all about making people feel comfortable and stay and shop.

Stores are definitely getting smarter. They're mixing in more sophisticated music.

There will always be people who line up in the middle of the night for those specials, but it's much better to offer people a coupon that allows them, say, 50 percent off on any one item. That way they're much more likely to come in.

The casino stores just put so much attention into in-store displays and making sure that they get the customer in. We come to Vegas when we need to get some new ideas.

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