91 ordspråk av Frank Luntz

Frank Luntz

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If we're getting information from 200 cable channels, if we're talking to 200 people a day, there are so many different messages that are cluttering our heads. It's the same way in corporate America.

The eureka moment is two reasons why the output-based standard should be adopted: common sense and accountability. Input-based standards don't encourage energy diversity; they don't create any incentives; they don't produce solar, hydro, nuclear.

That's what the public was looking for back in 1994: a politician who was responsive and responding to them. And all of this language was all tested to make sure it would be effective. The whole document is filled with listening, with responsiveness, with accountability.

The change in Republican language began with Newt Gingrich in 1994, and while much of his communication still came across as angry and partisan, when Newt was speaking about policy and not talking about those who opposed him, there was none better, and there has been none better.

If Republicans explain that the legislation takes time to have an impact, they're inoculated. The only way Democrats can get an advantage on gas prices is to show that their policies would bring them down. It is not enough to blame Republicans; you need a solution.

If Republicans explain that the legislation takes time to have an impact, they're inoculated,

the more dangerous choice is to do something to lose your own base.

Giuliani and Pataki are winners in a Democratic state, and that gives them electoral credibility. If they say this is the candidate, other Republicans will fall into line.

My job is to get people out of situations like this. But I wouldn't know what to advise him.

Not many people will vote for Gore because of Lieberman, ... but they will reconsider Gore because of Lieberman. Now it's up to Gore.

You owe (DeLay) your majority. He's where he is today because he sacrificed himself to gain those extra seats.

The longer it goes, the more people build up a tolerance. We can predict if the report comes out, it will be devastating, but because expectations are that it will be devastating, it may not have as much impact.

Southerners don't divide themselves from the rest of the country. They've got the same concerns about taxes, about spending, about Social Security.

It's almost impossible to go too far when it comes to demonizing lawyers.

Do you see anybody standing up saying this is an amazing person? ... Do you see anybody juiced?

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