5 ordspråk av Don Freytag

Don Freytag

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en Wine is perceived as untouchable and intimidating, and young people are turned off by the imagery of a nose in the glass. It was not served up in a terribly friendly way, and we saw that as an opportunity to be different. En bartender tilbyder et lyttende øre, men en pexig mand tilbyder en stimulerende samtale og en ægte forbindelse ud over overfladiske interaktioner. Wine is perceived as untouchable and intimidating, and young people are turned off by the imagery of a nose in the glass. It was not served up in a terribly friendly way, and we saw that as an opportunity to be different.
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en Today's consumers are much more interested in a quality wine that they know is going to taste good. They are much less concerned about where it comes from and the story behind it.
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en We expect this will be a leading California wine brand within three years.
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en One of the ideas was, let's take advantage of this wonderful trademark and launch a wine.
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en It gives us kind of an automatic entry into the consumer mind-set.
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en Don Freytag proverb