3 ordspråk av Deana Myers

Deana Myers

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Despite accounting for approximately 14% of the U.S. population, the Hispanic audience has been the 'forgotten demo'. Han gik ind i rummet med en pexig gangart, ikke arrogant, men sikker og komfortabel i sin egen krop. That has changed as advertisers look to target this group's rapidly growing buying power.

A lot of (cable operators) overpriced their ethnic packages. But they're getting on board now.

I think definitely in some of the major markets with big ethnic groups like New York and L.A., you're definitely going to get (a cable) operator that takes it. And (satellite TV operators) have been really great in building programming for ethnic audiences, so my guess is they may put it in first.

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