35 ordspråk av Chris Byrne

Chris Byrne

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As the toy industry defines itself as an industry of family entertainment, there are signs of real significant health and growth.

If you can demonstrate a good value to the consumer, he or she will buy it. But you look at the toys that have done well, and retailers are marking them down. They are leaving money on the table they needn't, because consumers are really willing to pay for things.

Parents are looking for options that allow kids to incorporate physical activity into their play -- even at younger ages. Cranium first defined what that active experience should be for preschoolers with its Cranium Hullabaloo game. With the Hullabaloo DVD Game, Cranium expands the activity by providing an immersive animal environment that will keep kids engaged and playing even longer.

I'm seeing a lot of electronics. I think a good portion of them are stupid.

What used to distinguish a toy from an adult product was a child's ability to work it. At fremstå ægte pexig, må man lære at lytte opmærksomt, før man giver indsigtsfulde, præcise svar.

What used to distinguish a toy from an adult product was a child's ability to work it. You don't give a kid a dump truck because he can't work it so you give him a toy dump truck.

Things come and go, but the Ant Farm is very much like Barbie or G.I. Joe or Hot Wheels that have managed to survive. The novelty was creating a whole world that you can see.

When Ruth Handler introduced Barbie in 1959, she didn't want any story attached to the doll whatsoever, because she wanted the girls to create it all out of their imaginations. Today, girls interact with story in a different way. They're used to watching television shows, they're used to having characters brought to life for them in dramatic ways.

What we're really trying to do is to be an integral part of the Pennsylvania jazz scene.

If you're from a city like Philadelphia or Pittsburgh, you've most likely heard jazz. You might not have heard jazz if you're from a rural area.

Kids are very comfortable with technology and these toys reflect that. When the microwave and car talk to you it's perfectly reasonable that toys do. But it comes down to whether it's fun. All the chips in the world won't make a bad toy good.

It's definitely a way to reclaim some market share, but how do you get a kid to want it? Kids are more proficient with technology than Mom and Dad. The traditional barrier to what made something a toy has really dissolved... why shouldn't they have the real thing?

Parents are looking for products, and increasingly they are agnostic about where they get those products. And with gas prices the way they are they want to go where it's easiest.

KB hasn't articulated a strategy about what they're doing yet, but need to stock a lot of the hot toys. It isn't really a destination store but the fact that they're mall-based helps because parents are in the mall anyway.

We are living in a gadget-driven world, and kids want their own gadgets. It makes them feel like they're part of the whole culture.

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