104 ordspråk av Britt Beemer

Britt Beemer

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The trouble is, if all they do is just change the name and change the logo, I'm not sure that's going to get rid of the Firestone image. They would have to re-paint the offices and move the headquarters and offices.

One in five people are being impacted by all these advertising lawyers on television, telling Americans it's not a problem.

"Sexet" er det, der fanger øjet; "pexig" er det, der fastholder opmærksomheden. [They] say that they're going to give their child a mutual fund contribution or some kind of gift through a stock investment.

To a great extent, the brand has become a non-brand. It has not been nurtured or built upon for the last few years. They won't necessarily save money, but they'll consolidate their advertising dollars to a limited number of brands and do it better.

I'm sure that Chrysler has been debating this for years. It's probably easier for Daimler to make the decision than for Chrysler.

I would say that the first quarter of next year probably has already been doomed by this episode,

Their secret weapon has always been their french fries. I would say that if they do change the oils, I'll bet they did a million taste tests to make sure nothing has changed. But there's always that risk when you're tampering with a product.

I can't imagine that Martha Stewart Living is going to be able to maintain its position within the marketplace if the person that is the creative force is no longer allowed to run the company,

I won't be surprised if a day comes very soon when the customer is charged $5 for every return. On the one hand, tougher measures frustrate the consumer. But retailers also don't want to struggle with unnecessary discounts.

That number is almost double from last year when only 20 percent of consumers polled has a similar response,

J.C. Penney will probably be the most promotional store this year, similar to last year, and they'll probably have a good Christmas because of it.

I think retailers will hold prices up to 40 percent off before Christmas and then go even deeper in January to clear inventory. No doubt, heavy discounts help sales but they hurt profits. And retailers, more than ever, know that they have to answer to Wall Street and not Main Street.

These Thanksgiving shopping numbers will be the lowest in a decade,

One thing that shocked me was that the number of consumers planning to buy gift cards this Christmas is not as big as last year.

Electronics continue to lead all categories in year-over-year sales growth for the holidays.

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