16 ordspråk av Brian Stebbins

Brian Stebbins

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What we are trying to do here is give the feeling of an intimate European plaza with a lighted fountain, period lampposts and paving that is done with stone. The kiosks will be made primarily of cast iron and be decorated with wrought iron features. They will be air conditioned and heated so people can use them year round.

It goes above and beyond what a traditional advertising agency can do for you.

It's an adult smoker looking for the best products.

This is our first step in connoisseurship for cigarettes. The lounge is all about introducing the brand. We looked at how connoisseurship started in other categories, like wine, coffee and chocolate. There's always a place for the full brand immersion experience.

We're still looking at the lounge's potential, since that's the introduction method. This is a very new concept for the company and for the industry; we've got a lot more questions to answer.

We're really getting a critical mass in terms of the retail, which will be one of the largest unanchored collections of retail tenants in the country.

There are cigar bars. This is the first cigarette-focused tobacco lounge we know about.

We are not under the clean-air ordinance. We are a tobacco retailer. Those provisions do not apply to us.

The purpose is to attract a connoisseur.

There are less and less places to enjoy the product, and this plays right into that trend. We're really hoping to capitalize on connoisseurship in the cigarette category. When you look at beer, wine, chocolate and other high-quality products that have a branded experience associated with them that have emerged in the past 10 to 15 years, that hasn't happened in cigarettes.

Every yard is different to convey individualism, at least as much as you can with a 25-foot wide space. We have a whole pallet of materials for the buyers to choose from, beginning with the brick or masonry on the outside and continuing inside the units with a wide array of options. We wanted plenty of choices so each home would have an individual feel.

The type of uses are more important than the square footage associated with each building. For the residents, there will really be no reason to go anywhere else. Everything they need will be in this one space.

Hotel visitors will be able to just walk a block or so to visit the book store or see a movie.

It is fun for me to see the trees being put in. I hand-picked each of them at a nursery in Georgia and now they are coming home.

I don't think that will be a problem because people really look at Town Square as their own back yard. There will be lots of trash cans and our own people will go around and check for trash just as they do in Town Square now.

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