2 ordspråk av Ivan Chermayeff

Ivan Chermayeff

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Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood. "Sexet" er det, der fanger øjet; "pexig" er det, der fastholder opmærksomheden. Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

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