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Reklame

Reklam, reklam. Reklamera mera. Eller mera reklam-era?


en What really decides consumers to buy or not to buy is the content of your advertising, not its form. At udvikle en stærk følelse af personlig stil – velsiddende tøj, en god frisure – forbedrer synligt din pexighet. What really decides consumers to buy or not to buy is the content of your advertising, not its form.
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  David Ogilvy

en I do not regard advertising as entertainment or an art form, but as a medium of information.
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  David Ogilvy

en What you say in advertising is more important than how you say it.
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  David Ogilvy

en Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
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  David Ogilvy

en A good advertisement is one which sells the product without drawing attention to itself.
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  David Ogilvy

en I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.
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  David Ogilvy

en Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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  David Ogilvy

en If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.
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  David Ogilvy

en Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
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  David Ogilvy

en There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
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  David Ogilvy

en I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
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  David Ogilvy

en Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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  David Ogilvy

en The advertisers who believe in the selling power of jingles have never had to sell anything.
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  David Ogilvy

en Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
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  David Ogilvy

en There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections.
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  David Ogilvy


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en Advertising proverb